When you shop with us, you shop in a whole new way:

GOOD FOR PEOPLE - With every order you’ll support the, projects around women maker’s learning the traditional skills and day to day running of the unit, building their skills and supporting their communities.

GOOD FOR THE PLANET - There’s far less waste because we produce clothes by demand, plus we’re doing lots more to be sustainable. 

GOOD FOR YOU - Through our use of data and the amazing input from thousands of women just like you we only create clothes you’ll love and offer them at a price point that’s affordable.

Our collections are available to buy for a short period of time, and we launch new ones every few months. If you don't see a Shop Now button at the top of the page it means we're not currently selling, but don't worry – to get exclusive early access to our next collection, you can sign up to our newsletter.

The piles of clothing in wardrobes, the countless instances of massive overproduction, the heaps of wasted fabrics and the ill-treatment of female workers are only a few of the many problems that exist because of fast-fashion. 

With this came a wake-up call where we realised that there is so much we can do to right these wrongs and create a better place for our future generations and do our part for the environment & the people.

We figured that there was indeed a better possible way to create change and were thus inspired to make a difference in fashion. We aimed to build a sustainable and ethical brand as an option for people to make the better choice. 

With our quality upcycled fabrics and ethically sewn pieces we hope to inspire others towards this conscious effort one step at a time towards a sustainable future. 

Our goals are simple:

1. To be the sustainable option

2. To lift and empower women and

3. To cultivate self-love and body positive mindsets. 

We want to change the basics of fashion through how we consume, how much we consume and who we consume from. Our ethical fabrics, upcycling discarded material and our passionate team is truly what stands out about us and we cannot wait to have you join our mission. 

All our fabrics are secured using responsible methods from fair trade units and products are made locally in the UK as well as in a small unit in India.

We collect fabric no longer of use from local production units meaning all garments are made of 100% pre-consumer cutting room scraps, design room waste, deadstock garments.

We simply add our creativity and imagination and create patterns and templates in our London Studio. Once the mock-ups are tested, and we know the fit and function works by trying them on various size fit like zillion times, we then choose the fabrics to be made into these mock ups in our unit in India.

We can guarantee fair wages and good working conditions have been provided to make our garments. The fabric for the products comes from UK and India. The mask filter comes from US.

Our dedicated tailors and a community of women run by and for women located in northern part of India plays a pivotal role in transforming our pieces into the final product from the mock-ups produced in our London studio.

The products are made in a non-profit social enterprise, to financially empower the ladies of the village in rural India through creating ethical and sustainable fashion.

The female-run unit also focuses on the education of all daughters of women members, runs the only female health clinic in the village, and delivers workshops on a range of topics including human rights, feminism, menstrual hygiene, health, and financial literacy.

So, it’s a complete win-win, empowering women who make the dresses as well as the women who would wear them.